Beginning this month, Triton ATM owners will be able to offer their customers new functionality that enables them to make charitable donations at the ATM. The donation can be made as part of a regular bank transaction, or as a stand-alone gift.
The program was developed by Triton Systems of Delaware LLC and Digital Processing Solutions, developer of the Digital Donations fundraising technology. This new platform will provide nonprofits with the opportunity to raise money for causes that touch the lives of millions of individuals and families.
The Digital Donations platform will give ATM users the opportunity to make a donation to the American Heart Association, the Alzheimer’s Foundation of America, Champions for Kids, The Humane Society of the United States, the National Multiple Sclerosis Society and others to be announced soon. In addition, ATMs can be enabled to accept donations in the aftermath of a local, national or global catastrophe.
“We project installing the platform on over 100,000 U.S. ATMs over the next three years; providing consumers with a convenient way to support nonprofits,” said Keith Orlean, president of Digital Processing Solutions. “In addition to fundraising, the program provides nonprofits with the opportunity to raise awareness for causes through public service announcements, on screen marketing and by branding the ATMs with a Digital Donations wrap including the charities and sponsorship partners.”
“It’s a win-win for nonprofits and ATM deployers,” said James Phillips, VP of sales and marketing for Triton. “Not only is it a great way for consumers to support charities, it’s an opportunity for ATM deployers to differentiate themselves from the competition and to help their merchants increase traffic.”
The Digital Donations platform will be made available to Triton RL series owners in April. Argo series ATM owners will be able to download the software shortly after the initial launch.
(Source: ATM MarketPlace)